Academic Year/course:
2017/18
471 - Master's in Tourism Management and Planning
61947 - Travel English
Syllabus Information
Academic Year:
2017/18
Subject:
61947 - Travel English
Faculty / School:
228 - Facultad de Empresa y Gestión Pública
Degree:
471 - Master's in Tourism Management and Planning
ECTS:
3.0
Year:
1
Semester:
Second semester
Subject Type:
Optional
Module:
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5.1. Methodological overview
The course will be essentially practical with the aim of enabling students to develop their communication skills through role plays, simulations and activities involving actual interaction between different speakers. It includes specific business vocabulary and relevant language to be used in professional settings and common situations such as company visits, trade fairs, telephone conversations with customers, business presentations and job interviews. Students will be required to be active participants in classroom activities and also to be able to autonomous language practice, mainly in the case of writing tasks.
5.2. Learning tasks
Language learning will be structured around a variety of activities including the following:
1. Presentation and explanation of key concepts and language relevant for professional communication in the context of tourism industry.
2. Discussion of sample communicative tasks.
3. Individual activities and team work
4. Students' search for materials and resources relevant for the course
5. Preparation of course assignments with teacher's support
6. Students' class presentations
5.3. Syllabus
The course will address the following topics:
Topic 1. Presentation and Promotion of Tourism Products and Services
1.1 Types of tourism and tourism businesses
1.2 Promotion of tourism products and services
- Main promotional methods
- Presentation techniques and promotional language
- Case studies of specific destinations
- Writing a promotional brochure
Topic 2. Customer Service in the Tourism Industry
2.1. Customer Service
- Welcoming guests
- Giving information and advice to guests
2.2 Customer Satisfaction
- Dealing with complaints
- Customer service language
5.4. Course planning and calendar
The specific timetable and deadlines for students' oral presentations and class assignments will be announced in class and on the virtual platform Moodle at the beginning of the course.
5.5. Bibliography and recommended resources
A relevant list of bibliografical and online references will be provided by the teacher at the beginning of the course.
For some recommended resources, students can also check the Faculty Library database.